August 22, 2010

Nike Philippines Basketball Campaign Integrates With Facebook

Nike Philippines introduces their "New Breed, New Game, New Legacy" basketball campaign.  On their website at http://www.nikebasketball.com.ph/newbreed/ is an animated intro featuring selected basketball team representatives from San Beda, FEU and Ateneo with their team mascots depicted behind them as a colorful backdrop.   


The campaign's premise is basically a tally for the school with the most number of votes.  The site encourages everybody to show support for their favorite school by adding ones photo and sending a short message.  Clicking on "Cheer For Your Team" lets you choose your favorite team.  Choose the team you want gives you two choices: "Cheer for team" and "View team".  Clicking on "Cheer" lets you leave a message for your chosen team.  Once you've left a message,  you'll be sent to a facebook page where the app "nikemosaic" is requesting for permission to link your facebook account to the team page.Clicking on "Allow" takes you back to the Nike page where your cheer and vote has been added to the team's page.  "View team" brings you to the team's page with all the avatars of people who chose that team.  Clicking on any one avatar will bring up their cheer/message.   You have an option (found below the message) to "share" or "post on wall" which then prepares and formulates your message your facebook posting by giving the link and letting you post to your profile by clicking on "Share".


Nike also released a video featuring the campaign's slogan "New Breed, New Game, New Legacy".

After only 2 days of the video being posted, there are already close to 10,000 views.  Looks like the video is successfully going viral.

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