July 14, 2016

AFP to hold 3rd Social Media Summit

In 2014, Armed Forces of the Philippines (AFP) held its first Social Media Summit as a call to the changing times where social media has become a critical resource and tool for public outreach and feedback.  Last June 23, 2015, the 2nd Social Media Summit's theme was: “Advancing Patriotism in the Age of Internet of Things” held at the AFP Theatre, Camp Aguinaldo, Quezon City.
This year's theme is “Change.Move.Achieve: Moving forward through Social Media.”

The one-day summit is spearheaded by Media and Civil Affairs Group (MCAG) and Civil-Military Operations School of the Civil Relations Service (CMOS) of the AFP.  It aims to present initiatives in information and communication management, enhance the skills of social media managers and build bigger network with AFP’s civilian counter parts, and establish synergy in harnessing social media efforts to achieve national goals.

Topics covered and to be discussed by social media gurus at the 3rd AFP Social Media Summit are:
  • Content Marketing and Social Media Benchmarks
  • Organizing and Mobilizing Online Community
  • Going Viral: Lessons for Creating Stories with Impact
  • Bridging Generation Gaps and Social Media
  • Shaping National Issues through Social Media
  • Social Media and Countering Violent Extremism
In comparison, 2015 topics tackled:
  • Social Media That Works: Best Practices in Building Social Media Plan for Organizations
  • Social Media in Cloud Computing and the Internet of Things
  • Role of Social Media in Peace Building -Using Analytics to Predict Social Media Opportunities
  • Radicalization in Social Media
  • Legislative Breakthroughs in the Age of the Internet of Things
  • Social Media Strategy That Works: Best Practices in Building Social Media Plan for Organizations
  • Forward Looking: What’s next in n the Future of Social Media
  • What lies ahead for Social Media as tool for uplifting an organization’s image.
Information Officers from various units of the Armed Forces of the Philippines, Department of National Defense, Philippine National Police, Academic Institutions and other Government Organizations and Agencies will attend the conference. Non-government and Civil-Society organizations will also be invited.

Other links:

June 30, 2016

Philippine Presidential Inaugural Livestreams on YouTube and Now Facebook

During the former Philippine President Aquino administration, major events involving the President have been livestreamed on YouTube from 2010 - 2016.

Noting that Facebook has played a significant role as a venue for online engagement during the recent Philippine Elections, newly appointed Chief of Presidential Communications Office's Martin Andanar met with head of Facebook Public Policy for Asia Pacific, Elizabeth Hernandez to discuss livestreaming the newly elected Philippine President inaugural on June 30.

To cater to the online audience and Filipinos worldwide, the Philippine President Inaugural was livestreamed both on Facebook at https://www.facebook.com/PBSRTVM/ while livestreamed on YouTube via the RTV Malacanang channel at https://www.youtube.com/user/RTVMalacanang

Martin Andanar said "I will propose to the president that after the inaugural, thereafter, all of the briefings, all of the presidential briefings and announcements should be streamed on Facebook."

How did both Facebook and YouTube fare?
By the middle of President Duterte's speech at 12:12pm, there were more than twice Facebook viewers as YouTube viewers with Facebook having 61,464 viewers and YouTube at 25,871 viewers.
By the end of the speech at 12:18pm,  there were 26.5K viewers on YouTube and 63.8K viewers on Facebook.

On a fast internet connection, we were able to load and watch both livestreams simultaneously.  YouTube's version has better quality since it can offer up to 1080HD via its video settings.  Facebook doesn't offer any video quality options so only a default is available.

It's also worth nothing that during the President's speech, there were more shares of the Facebook live video (26K) than the number of actual YouTube viewers (25K).  Based on the initial statistics on Facebook live for the Philippine Government, it seems it has shown potential of continued and increased government outreach via social media.

Direct links:
Facebook: https://www.facebook.com/PBSRTVM/videos/1105507086155104/
YouTube: https://www.youtube.com/watch?v=wTKYz6HK4Qo

September 10, 2015

Twitter Follower/Following Comparison: PAL vs. Cebu Pacific

Here's a side by side Twitter showdown comparison between Twitter accounts for Philippine Airlines ( @flyPAL) and Cebu Pacific (@CebuPacificAir).

@CebuPacificAir has more followers than @FlyPal (as of Sept. 10, 2015) but @flyPAL is following a whopping 108,532 people as opposed to @CebuPacificAir who follows on 2 accounts.

July 9, 2015

Julia Buencamino's fans flock to Instragram to post messages on her last post

Julia Buencamino, a 15-year-old TV actress, was declared dead on arrival at a hospital last July 7. Early reports suggest 15-year-old was suffering from depression.

Aside from acting, Julia is also a talented painter and posted her works on Instagram.
A photo posted by julia buencamino (@hoolianabanana) on

Could've her painting posts on Instagram shown early signs of what she was feeling? With over 42K+ followers on Instagram, people are now posting their condolences on her last Instagram post.
A photo posted by julia buencamino (@hoolianabanana) on

June 26, 2015

Social Media Day 2015 Philippines

The annual Social Media Day in the Philippines is going to be held 3 days earlier than the global Social Media Day by Mashable which is on June 30. Why?

Cause It's More Fun In The Philippines! (and because it's a weekend).


The 4th Annual celebration of Social Media Day organized by TweetupMNL will be held on June 27, 2015 at Museo Pambata, corner of Roxas Blvd and Kalaw St. in Manila.

Over 35 social media communities, including Soundcloud, IGers, Hootsuite, Pinoy Exchange, Tumblr, TweetupMNL, Mozilla, Google Groups (Education, Business, Developers) and more will be present. This year's theme is #ChangePH, a celebration for Filipino netizens to be empowered with all the changes that are happening. This will also be the 1st virusal story of social media day that will be covered using new social media platforms such as SnapChat, Meerkat and Periscope.

Entrance is free but you have to register online here.
https://www.ticketbase.com/events/social-media-day-2015-changeph#ticket-4320

Follow hashtag #ChangePH for updates!

May 7, 2015

Cebu Pacific Air Facebook Page Reaches 2 Million Likes

Last April 17, 2015, Cebu Pacific updated their Facebook profile header and posted this


Thanks everyJuan, for helping us reach 2 million likes on Facebook! Here’s to a growing community of travelers, wanderers and adventurers! smile emoticon #CEBTravels

In less than 15 days after, the page now has 2.1 Million followers.  Congratulations to Cebu Pacific for an actively engaging Facebook page.  Their Twitter handle @CebuPacificAir is also on the verge of reaching 1 million followers.  as of May 7, 2015, it's currently at 995,286.

April 16, 2015

Top Pinoys on Social Media as of April 2015

As of April 2015, Anne Curtis has the largest following on twitter with over 8 Million followers on Twitter making her the Filipino with the most number of followers.  Her Facebook page is also ranked 3rd among Philippine Facebook pages with the most number of likes.
Next on Twitter is Angel Locsin with the 2nd largest following on twitter with 5.95 Million followers. On Facebook, Angel Locsin is the top Philippine Facebook page with over 12 Million likes.

Of the Top 10 Philippine Twitter accounts, 9 are celebrities and only one represents a brand (@MYXphilippines)



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